The buzzword of the 21st century that we all have been hearing is the term ‘digital’ and today it has become an integral part of everyday life of individuals irrespective of age, financial background, everybody is engaged with this term. But the expression ‘go digital’ is not a gift of this century, it has been around much longer.
The first person to use was Guglielmo Marconi(yes the pic above) in 1896 to demonstrate a “public transmission of wireless signals”. It’s after 10 years that radio was available to the general public. The first live broadcast was from an Opera Performance from the Met and after that people started pouring in to buy show tickets.
And boom digital market strategy was born.
Simply put, digital marketing is the advertising of products or brands delivered through digital channels as the internet or electronic devices. It also includes radio, electronic billboards, podcasts, digital television, video games, etc. In the 1950s, advertising was mainly a one-way conversation with a captive audience. The incoming of digital media relevantly declined traditional prints and broadcast channels completely changing the customer-corporation dynamic.
Consumers are no longer one-way passive participants. They are now the trendsetters and style-makers.
And today the internet is easily accessible to everybody, the number of people who go online every day is also increasing. The shopping pattern has changed, meaning offline marketing is not the only way or as effective as it used to be. Online shopping has become popular now and people started to spend more time on the internet. And here enters digital marketing.
Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM),data-driven marketing, content automation, e-mail, e-books, social media optimization, etc are becoming more common in our advancing technology. In fact, digital marketing expands to non-internet channels that provide digital media such as mobile phones(SMS and MMS).
Digital marketing on Business
With the evolution and constant change in modern technologies, first, it is necessary for the business owners to understand the fundamentals of digital marketing and create a successful strategy in an attempt to capture a growing and profitable online marketplace. Building this strategy does not need to be expensive nor does it require a full-time department. The small and medium business should keep up and take risks with this trend in order to gain profit.
Depending on traditional material won’t help businesses to sell more automobiles or whatever sector you are engaged in, in a highly competitive market. But even if you are gaining a lot of traffic on your website it will mean nothing unless they are converted to consumers, i.e, into sales. This marketing targets a segment of the customer base and is interactive. Your customers expect you to engage with them when they interact with your business.
There are a few tactics that can improve your digital marketing campaigns like Clicks and Bricks which includes physical store and website. Your website should be professional, intriguing, inviting and engaging as a traditional style shop. It is essential to continuously develop and update your website for the highest possible conversion rate.
Strong Content Marketing is best for online marketing strategies. Publishing regularly in the form of original high-quality content, blogs and reviews give insight about your products will not only increase new customers but will also keep the existing customers loyal to you.
Search Engine Optimisation is important to improve your visibility. Optimizing your website with original content and improving your ranking in search engine results will definitely boost your online sales.
Cater for Multiple Devices And Platforms to build a stronger relationship with your client base. Appropriate devices and demographics are necessary for reaching the consumer at the right time on the right device as a result influence the consumer’s purchasing decisions. Also, social media platforms expand your market where you can communicate instantly with a worldwide audience.
Digital Marketing on Individual Growth
It is a digital age as simple as that, and it will be foolish to not be well versed with this in this age. With the increased usage of digital media, more companies are using their digital marketing to reach their targets. Computers and mobile phones have become a part and parcel of life. The number of internet users right now is 367 million plus. The internet, social networking, and interactive technologies are empowering people to be more active in the creation and advancement of products and brands.
Social media services help in perfecting debating and discussion skills in local, national and international contexts. People can use the internet to create and share knowledge and develop new ways of teaching and learning that can captivate and stimulate student’s stimulation anytime, anyplace. It encourages discovery and any kind of public interest is catered for by social networking service. It introduces people to new things and ideas and deepens appreciation of existing phenomena. Social media has helped in increasing the visibility of issues like social, environmental or political vice and the balance of power has shifted from the hands of the few to the masses. Social media services rely on the active participation of users who take part in discussions on a site, upload, create or modify content which ultimately means, it hones and supports individual creativity. They are designed to support collaborators and team players. Social media builds independence and develops the skills that people need to recognize and manage risks and also learn to judge and evaluate situations.
This is a trending career program in the current market scenario where most of the business is moving to the online arena for promotional activities. This digital marketing phenomenon is not going to fad and there will be an alarming rise in the count of digital jobs in the years to come.also this subject doesn’t restrict to one job profile and companies like Google, Facebook provides a wide array of job opportunities. The latest online jobs are advertised regularly for different organizations and enterprises. One of the advantages of working in this field is that it offers a better salary. The demand and supply for digital professionals are inversely proportional as the demand is more and the supply is inadequate.
The social media and the internet provides people with benefits and opportunities to empower themselves in many ways. Social interactions among people online is crucial for strengthening and developing an individual’s social skills and confidence. But it depends on the people as there are negative contents on the web too which can adversely affect the mental state of the people. They should control what they are seeing or seek guidance while surfing the internet.